Privacy Policy

Proper Feedback is built around a single premise: feedback you can actually trust. That means we take caller privacy seriously — not as a legal checkbox, but as the reason the product works at all.

1. Who we are

Proper Feedback ("we", "us", "our") is operated by the team behind PSA.xyz, based in Calgary, Alberta, Canada. For privacy questions, contact us at hello@properfeedback.com.

2. What we collect

From organization administrators (customers):

• Name, email address, and billing information at signup
• Account preferences and configuration (greeting recordings, routing rules)
• Usage data (number of messages received, dashboard activity)

From callers (end users of the service):

• A one-way cryptographic hash of the caller's phone number — not the number itself
• A voice-masked audio recording of the message
• A machine-generated transcript of the message
• Metadata: approximate call duration, timestamp, selected voice mask

We do not collect: caller names, raw phone numbers, IP addresses of callers, or any information that could identify a caller. The hash is computed with a secret key stored in a separate system — it cannot be reversed by us, by your administrator, or by anyone with database access.

3. How we use it

• To operate the service and deliver messages to your organization's dashboard
• To rate-limit and detect spam using the caller hash (without identifying the caller)
• To screen messages for prohibited content before delivery
• To process payments and manage your subscription
• To send service emails (receipts, usage summaries, product updates — you can opt out of non-essential emails)

We do not use caller message content to train AI models. We do not sell any data to third parties.

4. Voice masking and recording

When a caller records a message, voice transformation is applied in real time. The masked audio is what we store and deliver. The original, unmasked audio is discarded and is not written to disk in its original form.

Transcription is performed by a third-party provider under a data processing agreement that prohibits use of the data for model training.

5. Data retention

• Messages: Retained while your subscription is active, plus 30 days after cancellation. You can delete individual messages or all messages from your dashboard at any time.
• Caller hashes: Retained for 12 months for spam-rate-limiting purposes, then deleted.
• Account data: Retained until you delete your account. Billing records are retained for 7 years as required by law.

6. Sharing and disclosure

We share data only with:

• Subprocessors (cloud infrastructure, payment processor, transcription provider) — each under a data processing agreement
• Law enforcement — only when required by a valid legal order and only to the extent the data exists (caller identities do not exist in our system)

We will notify you of any legal demand we receive to the extent permitted by law.

7. Your rights

Depending on your location, you may have rights to access, correct, port, or delete your personal data. To exercise any of these rights, email hello@properfeedback.com. We respond within 30 days.

Because caller identity data does not exist in our system, we cannot fulfill access or deletion requests for caller personal data — there is nothing to retrieve or delete beyond what is described above.

8. Cookies and tracking

Our marketing website uses minimal cookies for session management and aggregate analytics. We do not use cross-site tracking cookies or ad-targeting pixels. The product dashboard uses session cookies required for login.

9. Children

The Proper Feedback service is not directed to children under 13. If you believe a child has submitted a message through the service, contact us and we will delete the associated transcript and audio.

10. Changes to this policy

We will post changes to this page and update the "Last updated" date. For material changes, we will notify account holders by email at least 14 days in advance.

11. Contact

Privacy questions, data requests, or concerns: hello@properfeedback.com